~News and Updates From The World of Fashion~

Wednesday, January 7, 2009

U*tique


Would you buy beauty products out of a vending machine?

U*tique is making it possible, but who knows if the swanky business will be a hit. Launched this month in L.A. by former Dove consultant Mara Segal, these flashy machines are full of "high-end beauty and personal care products" from brands like Smashbox Cosmetics and MD Skincare.

The U*tique website boasts:

"We like that we only have 50 products at a time, that means we can make sure they are ALL great. Yes, those MUST HAVES only, please… We feature top luxury brands and rising stars."

Anyways, if all goes as planned, the u*tiques will be rolled out over the next two years. You'll be able make purchases in boutique hotel lobbies, upscale gym locker rooms, exclusive nightclubs, fancy malls, and airports.

But here's my question: will you really buy upscale and expensive stuff from a vending machine in a lobby?

I didn't see anything on u*tique's website that guarantees your purchase or allows you to return products. I would have a very hard time buying something like this without trying it on or testing it on my own skin first.

Will this new u*tique be a hit?

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